Friday, February 19, 2010
How to increase AFS awareness in India?
We know that a massive marketing campaign is not the best answer. What is the audience we need to address? What are the people we need to influence to make our organization more present in the country? Who needs to be target for AFS to be known in India?
How to streamline internal processes in order to increase volunteer participation?
We believe that some of our processes are very much top-down. What are the benefits and how we can make our processes more botton-up in order to increase transparency, trust, sharing, and broader participation? How to make the experience for volunteers more meaningful?
How to involve more volunteers, specially returnees – how to bring the fun back?
This question is related to the fact that has been difficult to involve recent returnees from our programs in the AFS structure. Many are the excuses given, like lack of time, need to study, need to... Is our structure attractive enough? Are the tasks interesting for youth?
How to make participation in AFS sending programs an aspiration for youth?
The first question is related to the fact the AFS in India has been struggling to recruit participants for the traditional year and semester school based programs, tuition based. India has a very competitive school system and the students see their participation in the AFS Program as a distraction to their school path.
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